2 resultados para Comunicação alternativa

em Dalarna University College Electronic Archive


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Choosing a new plastic material for a container includes several different steps. In this case,the Finnish company Hackman needed a new type of packaging material for theircutlery- and kitchentool series »Hackman tools«. The project was carried out in cooperationwith the design agency Ytterborn & Fuentes, which has Hackman as a client.Several different demands were put on the material in order to fulfill as many of the clientswishes as possible. The most urgent problem with the existing container was the difficultysfor the customer to clearly see the contents in the container. Because of this problemthe customer tried to open the container in the shop. To avoid this from happening,Hackman wanted a more transparent plastic material that still fulfilled all other necessaryproperties such as strength, viscosity, printability, sealability and exhaustion strength.The final result and recommendation of a polypropylen-plastic (Evacast) was based ondetailed studies of packaging plastics and their properties as well as discussions with plasticconvertersand suppliers. The recommended plastic is avaliable in several different modelsthat fulfill all demands on material properties, environmental aspects, cost aspects and transparency.Apart from the material problem the project also included drafting some sketches and ideason new construction solutions for the container. The construction of the exsisting containerwas also a problem because of its complexity. As a result of the change of material it has beenpossible to simplify the construction.

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Play and empowerment: the role of alternative spaces in social movements The article examines the role played by alternative space in social movements and argues that it plays a crucial role in counter-acting feelings of powerlessness and facilitating the empowerment of subaltern groups. Alternative space is defined – using Benjamin’s notions ofshock, nature and history – as constituted by forms of interaction in which society is made to appear as history. To facilitate empowerment, alternative space must, firstly, provide a place for subaltern groups in which they are no longer subordinated; secondly, instill hope that social change is possible and encourage such change; and, thirdly, expand or consolidate alternative space itself. These tasks can easily enter into conflict with each other, since they sometimes appear to require alternative space to adopt more ”abstract” forms of interaction in which aspects of the social situation are bracketed and sometimes more ”concrete”ones in which such aspects are again given attention. In order to study how movements may relate to this difficulty, the article looks at three contemporary Japanese social movements with NAM, New Start / New Start Kansai and the General Freeter Union as central organizations. Only the third successfully combines the three tasks, in large measure through its skillful use of the play-element.